XtraOrdinary Girl of the Week Campaign Promotes Positive Images for Women Who Love Hip Hop
New York, NY / December 4, 2008 – Brooklyn-based hip hop trio T-Weaponz has launched a promotional campaign to further positive images and role-models for the women who love hip hop. The “XO Girl of the Week” campaign invites T-Weaponz’s female fans to submit information about themselves and in a few sentences explain what makes them “XtraOrdinary,” as well as a clean photo. The group selects one girl a week that they feel exemplifies a role model for others. In addition to bragging rights, weekly winners also receive a singed copy of T-Weaponz’s album “Just Begun” as well as other prizes.
In a recent interview on MTV Tr3s’ Sucker Free Latino, Izreal of T-Weaponz explains how the campaign started. “There are a lot of hip hop women fans and it’s tough for intelligent women [to support], if they feel they’re being degraded in the music. We gotta show respect.”
“We define the XO Girl as self-respecting, with goals and aspirations. She can go from the lecture hall or the office to dinner and the club, then start all over again. She balances the day and night with flying colors,” explains Psalmz.
“The XO Girl can be an athlete, a teacher or a model, it's not about looks, its about style, grace and drive” adds Ark, the third and final member of T-Weaponz.
“XtraOrdinary” is the title of T-Weaponz’s new single features west coast female-MC Diamonique and is produced by hit-maker Fingazz of Streetlight Music. The music video, which is in rotation MTV Tr3s, NBC’s Mun2 and other networks, also has a cameo from lyricist and poet La Bruja.
An exclusive remix “The XO Anthem” is also available for a free download on MTVTr3s.com.
About T-Weaponz
Audiences have been impressed by T-Weaponz's intellectual lyrics, their ability to interweave street scenarios and anecdotes with historical and literary references. From Ark's precise flow to Iz's blunt lyrics and Psalmz's flair for metaphors and wordplay, the MCs have formed a perfect triangle, complementing one another and ushering in a new sound. T-Weaponz appeared on the scene in 2003, with the release of the Alchemist-produced "Raised in the Slums" and the BlackOut EP, followed by the radio smash "Mira Mira" in 2005, the Billboard Top Ten R&B/Hip-Hop single "Dem Boyz" in 2006 and The Underground Music Award for Most Dynamic Group or Duo in 2007.
Over the years, T-Weaponz's unique lyrical style, catchy beats and desire to bring truth, hope and justice to the streets has garnered the group many successes, among them:
2008: T-Weaponz released the "XtraOrdinary" music video. It was added to rotation at NBC Mun2 and MTV Tr3s, as well as many regional and Internet video shows. The group also appeared on MTV Tr3s' Sucker Free Latino, giving the show a tour of Brooklyn's East New York, where they got their start. T-Weaponz recently completed a tour of Colombia and have been in the studio working on album number two.
2007: T-Weaponz released their digital full-length debut entitled Just Begun.., which features production from hit-maker Fingazz of Streetlight Music. With this highly anticipated released, the group was featured in two consecutive issues of The Source Magazine: Off the Radar (Dec. 2007) and Tale of the Tape (Nov. 2007).
LATV segment following T-Weaponz to their album release aired to exceptional viewer ship. It beat out Mun2's "One Nation Under Hip Hop," MTV Tres's "Karlifornia," and came in slightly under MTV's "The Hills" in the Los Angeles Area.
2006: In December 2006, T-Weaponz released the bounce-laden single "Dem Boyz," featuring Houston rapper Trae, which debuted at No. 7 on Billboard's Top R&B/Hip-Hop Singles chart, and where it remained for six consecutive weeks.
2005: T-Weaponz's audience skyrockets with the release of the catchy bilingual anthem "Mira Mira." The wildly popular "spanglish" track, which features Cuban rapper Pitbull and Notch, formerly lead singer of the Born Jamericans, bridges the gap between English- and Spanish-speaking people with its witty fusion of English and Spanish words. In a matter of months, the song became an international hit catapulting T-Weaponz into the mainstream. Mira Mira garnered over 15,000 radio spins nationally and surpassed 50,000 in digital download sales.
2004: T-Weaponz releases the first installment of the Survival Muzik MIXTAPE, which The Source Magazine featured in its "Best of the Best" mixtape review section.
2003: the Alchemist-produced Raised in the Slums, off T-Weaponz's independently released The BlackOut EP, which tackled the issue of being raised in the slums and by the sound of the gun, entered the New York City scene, and earned them acclaim in Europe and the West Coast driving the sales of BlackOut EP to over 10,000 units thereby solidified T-Weaponz's status as a group to watch.
Armed with an endless arsenal of rhymes and an enormous devoted fan base that transcends cultural barriers, T-Weaponz is poised to blaze into center stage. Check for a new album and for T-Weaponz at major festivals throughout 2009.
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Amalia Martino
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amalia@blueshoesmedia.com
BlueShoes Media is a Seattle-based entertainment publicity firm with national clientele. http://www.blueshoesmedia.com
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